Wayfinding

Posts tagged “Wayfinding” on Intuitive Stack Insights.

Content Strategy How Big Is a Topic? Sizing at the Source and at Delivery

Topic size isn’t just a stylistic choice; it’s a financial and technical one, and it’s really two questions. How big should a topic be where it’s authored, and how big should the page be once it reaches a reader? Here is the strategic case for the 250-word target, and why it can still fall apart at delivery.

Lief Erickson February 17, 2026 6 min read

Content Strategy Rabbit Holes vs. Rescue Ropes: Designing for Reader Intent

A Wikipedia reader and a support agent or service technician are in two different worlds. One is following curiosity; the other is fighting a fire. Here is how to know when a sub-topic needs to stand on its own.

Lief Erickson April 1, 2025 3 min read

Information Architecture Every Topic Is a Microstory

Your reader is the hero of this story, not your product. A microstory puts them in that role: a real problem, a guide who gets them through it, a visible win. Apply that structure to your technical writing.

Lief Erickson March 11, 2025 7 min read

Information Architecture The Strategic Value of Delivery Information Architecture

Delivery information architecture (also called front-end IA) expresses the requirements for a specific channel’s user experience, and often depends on coordination with management IA and the content strategist.

Lief Erickson January 28, 2025 6 min read

Content Strategy The Strategic Value of Every Page Is Page One

The information architecture principle of Every Page Is Page One is a strategic lever you should use to improve customer satisfaction and increase revenue. Seventy percent of B2B buyers say online content shapes their purchase decision before they ever talk to sales.

Lief Erickson January 7, 2025 5 min read

Content Strategy Ctrl+F Means You Fail

When readers press Ctrl+F on your content pages, they are not using typical search. They are hope-searching: scanning for an exact word and hoping it appears. Unlike a typical search engine, there is no synonym matching. That behavior is worth noticing. It usually points to a structure problem, not a writing problem.

Lief Erickson December 4, 2024 6 min read