Content Strategy

Content Strategy articles from Intuitive Stack Insights.

Content Strategy How Big Is a Topic? Sizing at the Source and at Delivery

Topic size isn’t just a stylistic choice; it’s a financial and technical one, and it’s really two questions. How big should a topic be where it’s authored, and how big should the page be once it reaches a reader? Here is the strategic case for the 250-word target, and why it can still fall apart at delivery.

Lief Erickson 6 min read
Content Strategy The Strategic Value of Every Page Is Page One

The information architecture principle of Every Page Is Page One is a strategic lever you should use to improve customer satisfaction and increase revenue. Seventy percent of B2B buyers say online content shapes their purchase decision before they ever talk to sales.

Lief Erickson 5 min read
Content Strategy Ctrl+F Means You Fail

When readers press Ctrl+F on your content pages, they are not using typical search. They are hope-searching: scanning for an exact word and hoping it appears. Unlike a typical search engine, there is no synonym matching. That behavior is worth noticing. It usually points to a structure problem, not a writing problem.

Lief Erickson 6 min read
Content Strategy The Strategic Value of User Assistance Content

The business case for user assistance content depends on where your product sits in its lifecycle. Growing products need to accelerate revenue. Mature products need to protect margin. Most content teams are making the wrong case to the wrong person.

Lief Erickson 5 min read
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