Content Strategy for Technical Information

We specialize in complex content problems. Your tool stack. Easy. Intuitive.

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Intuitive Stack has what you need!

Your business is not content. Ours is.

Improve how your content is created, managed, and published.

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Reducing friction for your creators

At Your Service

We help organizations like yours unlock the untapped value in your digital assets. Our consultants have decades of experience creating content. At Intuitive Stack we understand your problems, because we've experienced them first hand.

We diagnose your content-related issues. We recommend holistic cures. Our concern is for your business, your content creators, and your customers. Every prescription always considers all three. But we start by listening to you describe where it hurts.

Content Strategy

Start with the big picture: what do you want to achieve? Our content strategy service is designed to ensure you are set up to succeed. Whether it's a comprehensive examination or a quick checkup.

  • Brand values
  • Accessibility
  • Localization
  • Search/SEO
  • Governance
  • Metrics/analytics

User Experience

Let Intuitive Stack show you how to use your content to increase revenue. We'll work with you to improve how people experience your website and even your products. Our user experience service ensures your content project will be healthy, stable, and flexible.

  • Information architecture
  • Content models
  • Reuse strategy
  • Metadata
  • Taxonomies
  • UX/UI

Content Operations

Nobody is getting cut open in these operations. Instead we let machines do the work they were created to do. Our team will help you reduce manual processes, redundancies, and errors.

  • Automated publishing
  • Reuse strategy
  • Style guides
  • Tool selection
  • DTD/Schema development

Gap Analysis

You got your diagnosis, but no two treatment plans are the same. With our gap analysis service you'll have a prescription for what ails you. You'll be ready to make the change, be it strategic or operational.

Silos aren't a problem,
if there's a bridge between them

The Team

Lief Erickson

Lief Erickson

Lief is the co-founder and principal consultant of Intuitive Stack. He began his career in the content industry as a technical writer over two decades ago. He has held positions as an information architect and content strategist. His focus is to reduce or remove friction wherever it is in your tool stack or processes.

He holds a bachelor’s degree with a dual-focus in Technical Writing and German. Lief has a M.A. in Content Strategy from the University of Applied Sciences—FH Joanneum (Graz, Austria), where he teaches information architecture. He is a contributor to the DITA-OT open source project and presents at conferences on topics ranging from ContentOps to taxonomies and search.

Chad Snelson

Chad is a 20+ year veteran of Technical Sales. After studying Electrical Engineering at Northwestern University in Evanston, IL, Chad immediately moved into customer facing positions. Working for, and with, Fortune 50 companies to Bootstrap startups, Chad has held positions from Sales Engineer to VP of Business Development. Chad solves problems from supply chain issues to technical design, as well as systems and software integration. As Co-Founder of Intuitive Stack, Chad is now turning his technical expertise towards helping companies manage and strategize their content to move their business forward. An ASE Certified Master Tech as well as a Sales Engineer, Chad works hands on to deliver success. Chad is committed to helping you make your content work for you.

Dan Schommer

Dan has over 20 years of project and program management experience working on all manner of large capital projects and programs for a fortune 100 company. For most of the last decade, he has led large cross functional teams in the planning and execution of capital building projects throughout the United States and Puerto Rico with a total budget near $500M during that time. Cross functional teams have included, but are not limited to, partners in Construction, IT, Design, Architecture, Marketing, GNFR and Deployment and his experience includes navigating at all levels of the corporate structure.

Dan holds a Bachelors of Business Administration from St. Mary’s University of Minnesota and is a member of the Project Management Institute in Minnesota.

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