Navigation

Posts tagged “Navigation” on Intuitive Stack Insights.

Content Strategy How Big Is a Topic? Sizing at the Source and at Delivery

Topic size isn’t just a stylistic choice; it’s a financial and technical one, and it’s really two questions. How big should a topic be where it’s authored, and how big should the page be once it reaches a reader? Here is the strategic case for the 250-word target, and why it can still fall apart at delivery.

Lief Erickson February 17, 2026 6 min read

Information Architecture The Strategic Value of Delivery Information Architecture

Delivery information architecture (also called front-end IA) expresses the requirements for a specific channel’s user experience, and often depends on coordination with management IA and the content strategist.

Lief Erickson January 28, 2025 6 min read

Content Strategy Ctrl+F Means You Fail

When readers press Ctrl+F on your content pages, they are not using typical search. They are hope-searching: scanning for an exact word and hoping it appears. Unlike a typical search engine, there is no synonym matching. That behavior is worth noticing. It usually points to a structure problem, not a writing problem.

Lief Erickson December 4, 2024 6 min read