Content Reuse

Posts tagged “Content Reuse” on Intuitive Stack Insights.

Content Strategy How Big Is a Topic? Sizing at the Source and at Delivery

Topic size isn’t just a stylistic choice; it’s a financial and technical one, and it’s really two questions. How big should a topic be where it’s authored, and how big should the page be once it reaches a reader? Here is the strategic case for the 250-word target, and why it can still fall apart at delivery.

Lief Erickson February 17, 2026 6 min read

Information Architecture The Strategic Value of Management Information Architecture

Management information architecture (also called back-end IA) models the structures that govern how content is created, stored, and published, and often depends on coordination with delivery IA and the content strategist.

Lief Erickson February 18, 2025 9 min read