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Back to the business case AI search for buyers ยท Implementation flow

Where your content can change the outcome

Follow the buyer's question through five steps. See where intelligent content and taxonomy contribute, and which decisions remain with the search engine.

The buyer's request

Which freight-billing platforms support SAP S/4HANA integration and reverse-charge EU VAT invoicing?

From the buyer's question to a cited answer

The top of each step shows what the engine does. Below it is the content contribution or the decision the engine controls.

  1. Interpret

    The engine breaks the question into required capabilities.

    Search engine

    Query understanding

    The engine decides which capabilities to look for in the available information.

  2. Crawl and retrieve

    It reads the public pages it can reach.

    intelligent content

    Public, crawlable docs

    Integration and capability information is available on public web pages, rather than only in PDFs or behind a login.

  3. Match capabilities

    It looks for an explicit statement of each required capability.

    Taxonomy

    Classified capability information

    A shared classification of products and capabilities connects buyer language to the relevant content, including terms such as EU VAT and reverse charge.

  4. Compare vendors

    It weighs your product against other vendors.

    Search engine

    Ranking

    The engine chooses how to weigh and rank the evidence. Your team does not control that decision.

  5. Cite sources

    It names vendors and links to its evidence.

    intelligent content

    Citable capability pages

    A page answers a specific buyer question clearly, with the product name and a review date.

Conceptual flow. Retrieval and ranking vary by engine. The content contributions identify work your team can change.

How we work
with your team

We can guide your team, work alongside it, or deliver the work for you. Combine these approaches as your needs and capacity change.

Lead

Build capability

We guide your people through the work, building capability that stays with your team.

Support

Add specialist backup

Your team owns the work. We provide experienced backup and specialist help where you need it.

Do

Delegate delivery

We handle work that is one-time, specialized, or outside your core business, without adding an ongoing burden to your team.

Build your team's skills with standard and custom courses.

More about our approach

Support for this implementation

Make product capabilities easier for buyers and search tools to find and verify.

Put the flow to work

Where are buyers losing sight of your product?

Discuss the public content, classification, and citable answers your buyer-search use needs.

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