Enhancing Search Experiences: Content Strategy and Knowledge Graphs
Practical tips for your intelligent content
Intuitive Stack
Presented by
Lief Erickson — Intuitive Stack
Joe Gregory-DeBernardi — Debonautics
Knowledge is little
Knowledge is little; to know the right context is much; to know the right spot is everything.
Hugo von Hofmannsthal
Semantic content maturity model
Content strategy—how we use it
AI presentations at ConVEx
Docs are largest untapped asset
User assistance content: pre- and post-sales
Measuring and adapting content strategies for continuous improvement
It’s a mess to find resources without representative data
Challenges with search
Content
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Poor relevance of search results
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Lack of necessary metadata
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User intent not considered
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Lack of personalization
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Complex or inconsistent taxonomies
Technical
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Low precision or recall
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Content silos
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Natural language processing
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Lack of feedback mechanisms
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Connecting AI into the process
But taxonomies/ontologies can be transformative
A predictable, choreographed solutions portal becomes possible from search
Bringing it together as a Knowledge Graph
Empowering knowledge search for a large, homogeneous set of support content
The future of Knowledge Graphs empowering LLMs
Source: Semantic Web Company
Practical tips
Gather user data, focus on intent.
Align on the right size info chunks.
Develop and track metrics for success.
Plan for personalization.
Definitely plan for AI.
Gather your terms. Go to each department.
Align on terms.
Organize by concept.
Identify and create the relationships between the concepts.
The hard work pays off.
Connect with us at Booths 15 & 16
Intuitive Stack