Power of Content Strategy

What business leaders care about can be distilled down to profit.
And how they get there.
Fun facts below.

Revenue is the #1 priority that drives decisions for business leaders. It ranks dead last for technical documentation.

Heretto Measuring the Value of Technical Documentation (2021)

63% of B2B companies have put a higher priority on improving customer experience through personalization of content.

Adobe Growth Strategies Survey (2023)

67% of companies report that onsite search drove higher conversion

Adobe Growth Strategies Survey (2023)

Content affects and is affected by these ares: business, author needs, user needs, processes, and tools.
Fun facts below.

In the presence of sunshine, a watered plant grows and thrives. And in the presence of quality documentation, technical practices help elevate an organization's performance, from profits to customer satisfaction.

Google State of DevOps (2023)

Teams with above-average documentation quality saw 278%-1525% lift to their overall organizational performance.

Google State of DevOps (2023)

28% of companies drive more than half of total company revenue from self-service digital channels.

Adobe Growth Strategies Survey (2023)

1 in 5 writers report inefficient processes is their #1 barrier to their goals.

Heretto Measuring the Value of Technical Documentation (2021)

Stand in the middle and look out.
1 family x 4 products x 6 deliverables x 4 formats x 3 languages x 2 audience attributes
576 destinations!
Fun facts below.

62% of writers create three or more types of content (e.g., product, training, UI/UX, etc.).

Heretto Measuring the Value of Technical Documentation (2021)

65% of companies deliver technical documentation in multiple languages. 20% translate into twenty or more languages.

The Content Wrangler Technical Documentation Industry Survey (2021)

Shows where an org stands in its tech docs and content sharing maturity.
Being at level 1 or 2 is not a criticism. You're in good company. Most orgs are there for their content processes.
Fun fact below.

The North Star Metric is the single metric that captures the core value that your [content] delivers to customers.

Speedinvest Pirates Ultimate Guide to (Startup) Metrics (2021)

72% of technical documentation teams do not measure specific content goals.

Heretto Measuring the Value of Technical Documentation (2021)

Documentation needs to be actively created and maintained, which takes work.

Google State of DevOps (2023)

What may be more exciting, however, is how documentation quality interacts with these capabilities to impact organizational performance.

Google State of DevOps (2023)